I'm Preslav Lefterov, a product and experience designer.

I design impactful and user-centric products that transcend expectations. Below you'll find a few select projects and clients. More of my story here.

Email Me

Download CV

I'm Preslav Lefterov, a product and experience designer.

I design impactful and user-centric products that transcend expectations. Below you'll find a few select projects and clients. More of my story here.

Email Me

Download CV

trusted by

select projects

KPMG

Delivering innovative and user-centric products in the Financial Services and Technology industries.

UX Design

UI Design

Product Design

Design Systems

Prototyping

KPMG

Delivering innovative and user-centric products in the Financial Services and Technology industries.

UX Design

UI Design

Product Design

Design Systems

Prototyping

KPMG

Delivering innovative and user-centric products in the Financial Services and Technology industries.

UX Design

UI Design

Product Design

Design Systems

Prototyping

FARE

Comprehensive design system that performs across print, digital, and web.

UX Design

Design Systems

Visual Design

Design Research

FARE

Comprehensive design system that performs across print, digital, and web.

UX Design

Design Systems

Visual Design

Design Research

FARE

Comprehensive design system that performs across print, digital, and web.

UX Design

Design Systems

Visual Design

Design Research

Retirement Stories

An immersive digital storytelling experience for financial advisors and their clients.

Visual Design

Design Research

Design Strategy

Animation

Retirement Stories

An immersive digital storytelling experience for financial advisors and their clients.

Visual Design

Design Research

Design Strategy

Animation

Retirement Stories

An immersive digital storytelling experience for financial advisors and their clients.

Visual Design

Design Research

Design Strategy

Animation

Decumulation

Improve the conversations between financial advisors and their clients.

Visual Design

Design Research

Design Strategy

Decumulation

Improve the conversations between financial advisors and their clients.

Visual Design

Design Research

Design Strategy

Decumulation

Improve the conversations between financial advisors and their clients.

Visual Design

Design Research

Design Strategy

key characteristics

Specializations
Product & Design Strategy
Design Systems
Prototyping
Interaction Design
Visual Design
Soft Skills
Drive
Strategic Thinking
Stakeholder Management
Pragmatism
Communication
Technology Stack
Figma
Adobe Creative Cloud
Mural / Miro
ChatGPT / Midjourney
Jira / Azure DevOps